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Website Revenue Audits

Dated arguments and field notes on why landing pages leak money, one post at a time.

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Path audits vs one-fold graders

A landing page grade is not a funnel

A landing page grade scores the URL you landed on. A funnel is the ordered public path after the click — signup, checkout, thank-you. If step 3 undoes the hero, a fold grade cannot see it. The cash path is the $19 page file — not GA4, not a logged-in crawl. The sample is a composite.

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