Conversion & revenue-leak guides.
Plain-language explainers on why landing pages leak money — free grade, then the $19 page file. Same method behind every SiteRevenue audit. No fluff, no gated PDFs.
Pillars
What a revenue audit is, the 25-leak checklist, how to read a one-URL page report, and when to re-run.
GUIDES_02Module guides
The eight leak classes from the checklist: hero, CTA, match, offer, proof, form, trust, mobile.
GUIDES_03Ship playbook
Before→after drafts only pay when they ship on the live public URL.
GUIDES_04Comparisons
Lighthouse vs a conversion audit, roast galleries vs a private library, overnight teardowns vs this session.
Pillars
What a revenue audit is, the 25-leak checklist, how to read a one-URL page report, and when to re-run.
What is a website revenue audit?
File of record vs roast. Free grade, $19 page file, Agent API.
Read guide → PillarWhat is a page (one-URL) audit?
One public URL. Cash path is the $19 page file — not a multi-step path product.
Read guide → PillarConversion leak checklist (public pages)
25 public-page leaks grouped under Hero / CTA / Match / Offer / Proof / Form / Trust / Mobile.
Read guide → PillarHow to read a SiteRevenue audit
Score → page job → fix 3 this week → findings → captures → exports.
Read guide → PillarWhen to re-audit your site
v1 letter → v2 letter. Watch is a signal; full re-audit is the file of record.
Read guide → PillarAdd the Page grade bot
Add the free bot, send one public URL, and read a letter with three fixes.
Read guide → PillarHow we grade
A letter, the lines on the page, and three fixes. Plain English.
Read guide →Module guides
The eight leak classes from the checklist: hero, CTA, match, offer, proof, form, trust, mobile. New full jobs emit these eight labels. Older jobs stay omit-safe.
Hero clarity on landing pages
One promise, one audience, one action — in about five seconds.
Read guide → ModuleCTA hierarchy that converts
One filled money path. Demote sales and “learn more” to text.
Read guide → ModuleMessage match from ad to landing page
Ad, search, or AI Overview → H1 → CTA → form. Not an ads ingest.
Read guide → ModuleOffer and pricing clarity
Who it’s for, what they get, and a findable price or sales path.
Read guide → ModuleSocial proof that converts
Specific proof in the decision band. Do not invent customers.
Read guide → ModuleForm friction on landing pages
Minimum fields, email first, honest submit. No silent fails.
Read guide → ModuleTrust and risk reversal
Real policies and risk reversal next to the ask — not lock icons.
Read guide → ModuleMobile conversion on landing pages
Offer + one CTA on the phone fold. We do not invent CWV.
Read guide →Ship playbook
Before→after drafts only pay when they ship on the live public URL. Separate from the eight checklist leak groups.
Comparisons
Lighthouse vs a conversion audit, public roast galleries vs a private library, overnight teardowns vs this session, one-URL page file vs one-fold graders, and why ads don't convert — landing first, no Ads login.
Lighthouse vs a conversion audit
CWV ≠ conversion. Use Lighthouse for speed, SiteRevenue for the money path — both.
Read guide → ComparisonLanding page roasts vs a revenue audit
Public gallery vs private library. File of record vs a 15-minute video.
Read guide → ComparisonOvernight teardowns vs a file in this session
Overnight ~$49 PDF vs a $19 page file in this session.
Read guide → ComparisonOne-URL page file vs one-fold graders
A one-fold grader stops at the first URL. Cash path is the $19 page file.
Read guide → ComparisonWhy ads don't convert
Landing first. Fix the public URL before you raise bids. No Ads ingest.
Read guide →Skip the reading. Get your own findings.
Paste your URL and see your grade in under 60 seconds — free, no card required.
Guides FAQ
Are these guides a substitute for an audit?
No. Guides explain concepts and checklists. Paste your public URL on the home page for a free mini audit grade, then unlock the $19 page file for the dimension scorecard, page captures when a screenshot provider is configured (fail-open; not guaranteed on every job), a “fix these 3 this week” action box, and ranked findings.
What are the module guides?
Deep-dives on the eight checklist leak groups — hero, CTA hierarchy, message match, offer and pricing, social proof, form friction, trust, and mobile. Copy rewrites that ship is a separate playbook for putting before→after drafts live. They explain how a full report scores that slice (or how to ship the drafts). They are not a substitute for pasting your URL.
What are the comparison guides?
Evergreen side-by-sides: Lighthouse vs a conversion audit, landing-page roasts vs a private file of record, overnight teardowns vs a file in this session, one-URL page file vs one-fold graders, and why ads don't convert (landing first). Blog posts are dated arguments for the same ideas. Comparisons are not a substitute for pasting your URL.
Do guides cover private logged-in product areas?
No. SiteRevenue audits public marketing pages only. Logged-in dashboards and private app areas are out of scope today.
How do I recover a paid report?
Log in at /login with the checkout email. Magic link — no password. Then open My Audits (/audits) for versions and re-runs.