How to read a SiteRevenue audit

A SiteRevenue report is a prioritized file of record, not a roast or a chat transcript. Walk the page in the order it actually renders: letter grade + leak score → page job (and the teaser job wizard) → “Fix these 3 this week” → history (when you have more than one full) → findings → page captures → dimensions → rewrites → competitor compare (when we fetched rivals) → exports. Then share a link or open My Audits. Free mini audits stop at titles plus the job wizard; the $19 page file adds the modules so you can ship this week. The cash path is the $19 page file.

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Report stages you will see

Session report URLs live under /audits/:id and are not meant for public SEO. From a full report, create a read-only share link (/s/:token) for a colleague. My Audits is your private library — not a public catalog.

Empty modules are omitted. The UI never invents a section.

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Score & summary

Two numbers, two polarities — do not merge them:

• Letter grade (A–F) — overall conversion health. A is healthier than F. Same model on every run so re-audits stay comparable.
• Leak score (0–100) — on a live report the ring is labeled Revenue Leak Score: higher = more leaks found. It is not a “health” score.
• The sample uses the same leak-score polarity (higher = more leaks), labeled illustrative. It is not a live audit of that host.

Treat both as prioritization, not a compliance score or a revenue guarantee. The executive summary is the board-ready paragraph — not legal, financial, or investment advice.

If you have already run more than one full report on the same site, history on /audits/:id shows Improved / Dropped / Holding (full-to-full letters) plus the chain (v1 Grade D → v2 Grade B). Mini audits are not mixed into that grade line. Letters are the comparable signal.

Teaser: if the grade is strong and titles are minor, you may not need the $19 page unlock today. If titles hit the primary CTA, unlock. If the leak is the next URL, paste that public page on the home form for its own grade.

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Fix these 3 this week

The action box leads the full-report stack so “this week” is hard to miss: the top three high-leverage wins with effort S / M / L and a rough time. Ship these before the long findings list. After they are live, re-audit to see whether the letter grade moved.

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Page job

This page is asking for is the job the live HTML is selling (quoted from the page). It is not a product-market-fit score. If that is not the business, say so in the teaser job wizard — do not keep buying ads into the wrong click.

On a free mini audit, What is this page for? (who / what they get / money click) attaches those answers to the site. We do not re-run the mini audit. Unlock uses them.

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Competitors

When you type competitor URLs, a full report fetches those public pages (fail-open, max three) and scores where they do better on the same eight modules. Names without a fetchable URL are hints only. We do not invent a rival page.

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Watch

Park Solo, Park Agency, and Agency ($99/mo, 25 page credits) can watch this URL. Watch emails you when the public page changes, one notify per site per day. Watch is opt-in and off by default. It never spends a page credit. Re-audit from the report when you want a new file of record.

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Page captures

Full jobs attach page captures when screenshot capture succeeds — a caption plus an image of the public URL. On the sample these are honest wireframe mocks, labeled as such. Live reports capture your page.

Screenshot failure is fail-open: the rest of the report still delivers. Do not treat a missing shot as a failed audit.

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Dimension scorecard

Modules scored 0–10 with a one-line diagnosis. Higher module score = healthier on that slice. New full jobs emit the eight checklist labels: Hero, CTA, Message match, Offer, Proof, Form, Trust, Mobile (Message match omitted only when there is no ad copy). Letter grade still comes from the six engine keys — the scorecard is the public map, not a ninth grade formula. Older jobs stay omit-safe and may still say Offer Clarity or CTA Friction. See the module guides.

Older jobs without structured dimensions may show scores only — the UI will not invent a diagnosis.

Use the lowest module scores to decide which findings to open first.

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Before → After rewrites

Copy-paste hero / CTA / form variants with a one-line “why.” These come from structured rewrites or from finding suggested copy. They are drafts, not brand-approved finals — see Copy rewrites that ship.

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Quick wins

A longer Quick Wins list (when present) is the same idea as the action box without the “this week” cap — effort S/M/L plus a rough time. Work the action box first.

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Ranked findings

Full findings are ordered so #1 is usually the first fix to ship. Product target is 5–8 ranked findings with evidence and fixes — a quality floor, not a refund SLA.

For each finding, expect:

1. Title — short name of the leak
2. Priority / rank — work top-down unless a dependency forces otherwise
3. Evidence — what on the public page supports the claim
4. Fix — concrete change direction
5. Optional rewrite — headline or CTA when relevant

Do not treat dollar impact bands as promises. They help order work; they are estimates only.

Locked titles on the free teaser: three leak titles, no evidence, no dimensions, no action box. Unlocking starts a new full job that captures the public page again — it does not reuse the teaser scrape.

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Message match

When the job returns match data, a Message Match panel sits after findings. Use it with the checklist Match items. If the panel is missing, the job did not return that data — the UI will not invent an ad. Optional outcome and competitor fields are not an ads ingest — there is no Ads login. On a full report we fetch competitor URLs you typed (max three, fail-open) for the vs panel. Teaser keeps names as notes only. See Competitors.

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Exports: Markdown, JSON, PDF

Downloads appear on a succeeded full report. Agency ($99/mo, 25 page credits) can also pull artifacts via the Agent API or CLI (Agents). Sample shows format only — export tabs there are not a fake checkout.

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Share vs My Audits

Share when a teammate should see the file without your workspace. Use My Audits when you need history, credits, or a re-run. Never treat /audits/:id as a campaign landing page.

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Multi-site and versions

• Site — identity of a URL you audit (dropdown when you have more than one).
• Version — each full (or re-run) job is an immutable snapshot on that site.

Compare letter grades after you ship; do not expect in-place edits to an old job.

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Recovery if you lose the browser session

Use the same email as checkout. Request a magic link at Open with email, then open My Audits. Paid history is not tied only to a cookie.

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What this report is not

• Not a chatbot conversation or a roast thread
• Not a private-area or authenticated crawl
• Not Google Ads bid management
• Not a substitute for legal, accessibility, or security audits
• Not live job-completion webhooks (Agent API users poll; webhooks later)

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Related guides

• What is a website revenue audit? — file of record vs roast; free / $19 page / API
• What is a conversion path audit? — public steps after the click; cash path is the $19 page file
• How to read a funnel audit — path strip, break, this-week actions
• Conversion leak checklist — 25 leaks grouped for a hand pass
• When to re-audit your site — v1 letter → v2 letter
• Module guides — hero, CTA, match, offer, proof, form, trust, mobile, rewrites
• Comparisons — Lighthouse, roast galleries, why ads don't convert
• All guides

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See the shape before you pay

Browse the sample report for the open stack (illustrative data). Then run your own URL free on the home page. Full unlock and packs: Pricing.